DUI Prevention Company Think Twice Launches New Single-Use Breathalyzer; Provides Four BAC Levels

Thursday, May 30, 2019

Bellevue, Wash. – Think Twice, a leading provider of Driving Under the Influence (DUI) prevention solutions throughout the U.S. and Canada, has launched a new, single-use breathalyzer designed to inform users when they should not drive.

The new single-use breathalyzer reads a person’s blood alcohol content (BAC) level, providing results in four different BAC levels: 0.0 percent, 0.02 percent, 0.05 percent, and 0.08 percent. The legal driving limit is 0.08 percent. However, many people may be intoxicated with a BAC level below the legal limit and should be more cautious, especially when any amount of alcohol in a person’s system could result in a DUI arrest. The new breathalyzer cuts down on the time it takes to get a reading and provides an accurate understanding of where someone’s BAC level is after consuming alcohol.

“The new Think Twice single-use breathalyzer is designed to inform the user when they should not drive, never that they are okay to drive based on the results. With four result levels, a person can now select a level of BAC below the legal limit as their threshold not to drive,” said Justin Thompson, president and co-founder of Think Twice.

One person dies in an alcohol-related vehicle crash every 53 minutes and 29 percent of all motor vehicle traffic fatalities in the U.S. involve alcohol. Drunk driving costs the United States $132 billion a year. Think Twice was established to address this nationwide problem. The Think Twice mission is to reduce the DUI rate by helping people make more informed decisions.

“It is common to hear people say they ‘feel’ they are below 0.08 percent BAC. But for most of us, it is difficult to know for sure. If a single-use breathalyzer is made widely available to the public we have given everyone an opportunity to think twice about drinking and driving,” said Forrest McKai, vice president and co-founder of Think Twice.

Think Twice’s DUI prevention program extends beyond the single-use breathalyzer. The company offers a grassroots effort designed to educate the public on DUI prevention. This effort includes equipping people with an understanding of their own do not drive threshold. Think Twice also volunteers at a variety of events, including festivals and brewfests, to educate the general public about the difference between intoxication and BAC.

“Events are a significant aspect to what Think Twice is all about,” said McKai. “Part of what makes Think Twice unique is our holistic approach to tackling the DUI problem, beyond only selling breathalyzers. Education around the difference between intoxication and BAC levels is a vital component to combating DUIs. We are excited to be partnering with a wide variety of alcohol-centric events that showcase the breweries, wineries, distilleries, and cider brands across the region.”

Think Twice offers a certification process for alcohol serving establishments to present to their insurance agent to qualify for discounts on their insurance policy. Insurance companies are supporting the Think Twice risk mitigation strategy by empowering their customers to take a proactive approach to helping people get home safe.

To learn more about Think Twice, visit https://duiprevention.org/.