Premera Invests $250,000 into United Way’s New CORE Work

Contributors - Wednesday, June 14, 2017
Premera Invests $250,000 into United Way’s New CORE Work

(Everett, WA) – On Monday, Premera Blue Cross announced a $250,000 investment in United Way of Snohomish County, supporting the organization’s new collaborative approach to the complex conversation around poverty in our community.

Moving beyond its traditional role of simply being a funder, United Way’s new work, Creating Open Roads to Equity (CORE), is a whole-family approach focused on outcomes around five components—early childhood education, postsecondary and employment pathways, economic assets, health and well-being, and social capital for both children and adults in each family.

“This new, collaborative approach builds a system of care around families. We’re adopting two national models—Collective Impact, which brings multiple cross-sector partners together to work in a very intentional way, and the 2-Generational Approach, which takes the unique struggles of each family and addresses the needs of both children and adults together,” said United Way of Snohomish County President and CEO, Allison Warren-Barbour.


More than 400 business leaders, nonprofit partners, community members, and legislators attended United Way’s Spirit Summit on June 12 where they heard from Ascend at the Aspen Institute, the leading voice on the 2-Generational Approach. Attendees were also invited to either “experience” United Way’s new work through an evolved poverty simulation, or spend additional time with Aspen to learn how to operationalize the 2-Generational Approach.

“Poverty is a complex social problem that requires complex solutions. What’s exciting about United Way’s new direction is that it is a sophisticated approach. CORE is about systems-level change that brings community partners together in a different way. It recognizes that every family is unique and meets the needs of the whole family in a way that focuses on their long-term health and wellbeing,” said Jeff Roe, President and CEO of Premera Blue Cross.

Premera’s investment will help to fund CORE Collaborative and Basic Needs Program Grants, applications for which are being accepted through July 25.

Learn more about these open grants and CORE at