Valentine’s Day Has Gone to the Dogs… and Probably the Cats, too

Bonnie Johnson - Wednesday, February 12, 2020
Valentine’s Day Has Gone to the Dogs… and Probably the Cats, too

Valentine’s Day Has Gone to the Dogs… and Probably the Cats, too

According to the National Retail Federation, a decade ago just about 60% of adults planned on celebrating Valentine’s Day with a romantic partner. By 2019, that number dropped by half. That being said, spending for Valentine’s Day is actually on the rise, expected to cap $27.4b this year.

A 2017 flash study by NRF “found the top reasons consumers chose not to celebrate Valentine’s Day were that they considered it to be over-commercialized, didn’t have anybody to spend it with or simply weren’t interested in it anymore.” So, how do the facts bear up? Why are consumers reporting lowered participation for the saccharine holiday while spending is on the rise?

It is because people are not just buying for their sweethearts anymore. They’re buying for themselves, for their single friends or work colleagues … and their pets. The largest portion of that $27b is still going to spouses, but the number of people who purchase gifts for their pets has doubled since 2009. For those polled in 2019, 27% of consumers said they would get gifts for their pets, which is the highest reported number in the history of the NRF poll.

The nationally, the price tag associated with that rose to $1.7b since 2009, up from $47m.

Retailers and online retailers are definitely aware of the trend and are offering up a smorgasbord of options; heart shaped plushes and tags or pet friendly cookies and gift boxes. Want to go big or go home?, and all have dedicated branch URLs for gift giving to your dog.

Want to take your dog out for a night on the town? Toggles Bottle Shop or the Independent Beer Bar on Hewitt is dog-friendly as well as Crucible Brewing on Everett Mall Way or Soundbite Cider in the same lot all allow for dogs, to name a few. If beer isn’t your thing, throw your PNW-style-puffy-parka on your dog or cat and head to a local pet retail establishment to let them pick out some coordinated pants for that parka or just re-up on their favorite chew toy.

Know of anywhere else to celebrate with your pet? Have a great recipe for homemade cat or dog food for a fun night in? Leave it in the comments.


Snohomish County PUD Edmonds Snohomish Paine Field Aviation Day Arlington Cassie Franklin La Conner Marysville Olympics Rotary of Port Gardner Casino Road Initiative Everett News Team USA Weather Granite Falls WW2 JJ Harrison Batman Everett High School Marysville Getchell Ellensburg rodeo Mount Vernon Mayor Cassie Franklin polygraph Washington State University Monte Cristo Monroe racing ronald mcdonald house Snohomish County News Paws With Cause USS Ralph Johnson Everett Metro Plan auction Marvel Darrington Students Legion Jim Creek Everett Police Department USS Sampson biking USO Rotary of Arlington Elders Kla Ha Ya Days Tim Hunter Boating Season Nascar Everett Lynnwood Harry Potter Archery wildlife soccer Stanwood Everett Jets FC Navy Jet City Rucker band Gym rodeo Everett PD Recruitment Rotary of Port Pardner Ana Perdomo DUI Show Health Highway 2 Trestle Grand Opening Everett Fire Department Marysville Fire Department Coastal Community Bank IPO Flying Heritage Lakewood skagit Glacier Peak Lowell Paine Field Legion Bluff Leonard J. Martin Nathan Senff Sky Valley Beer and wine country music Everett Community College Jacob Hilkin community Habitat for Humanity Funko DC Lineup Skagit County News Compass Health Building Communities of Hope Broadway Interview Kayla Lemmon Gabe Maggio KRKO Everett Naval Base Everett Historic Theatre Everett Transit WSDOT Arts Smoke alarms Cascade Bicycle Club Bayside Bikes Dagmar's Marina Everett Library ChildStrive Ferndale Bethany Legion Park Pioneer Place Maury Eskenazi Tankfest Lake Stevens Boeing History Girls on the Run Snohomish Memorial Day Carl Gibson Senior Center Silver Lake, Washington Marysville Pilchuck Startup Popcorn in the Park Boating fire