By JACQUELINE LAUREAN YATES, ABC News
(NEW YORK) — Khloe Kardashian caught the attention of many people while flaunting a look at some summer-ready swimwear that’s been added to her Good American apparel brand.
On Wednesday, the new swim category for Good American was introduced with the intention of staying true to the brand’s ethos that are closely tied to empowering women to celebrate their unique bodies confidently.
The full collection includes everything from alluring bikini styles to ready-to-wear pieces such as cover-ups and belts ranging in sizes 0-8 as well as XS – 5XL.
“Swim has been in the works for nearly two years — it was our most requested category,” Kardashian told People. “Like everything at Good American, we listen to our customers to understand their wants and needs as a way to inform our launches and that holds true with Good Swim.”
There are 30 stylish swim items within the new line that were designed with women of multiple shapes and sizes in mind. Picks throughout the line include supportive elements such as a tummy-tuck feature to help smooth and flatter, double drawstrings and wider straps to provide added support as well as full coverage, and belts to accentuate waists.
Additionally, there are adjustable options in both tops and bottoms for a customizable fit for each body.
Good American swim carries everything from solid colored to animal print selections that are a mix of trendy and classic styles.
“It can be extremely frustrating and challenging to find swimwear that fits right and makes you look and feel sexy,” Kardashian told People. “It is for that exact reason that we spent the time and resources into making this a strong collection so women can feel confident and beautiful, always.”
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