Alice Cooper has been chosen as one of the grand marshals for this year’s Fiesta Bowl Parade, which takes place on Saturday, December 18, in the shock rocker’s hometown of Phoenix, Arizona.

Cooper will be joined as grand marshal by the nine founders of the NCAA’s Fiesta Bowl football game, which is celebrating its 50th anniversary this year.

Fiesta Bowl executive director Mike Nealy tells the Arizona Republic that Alice is the first rock legend ever chosen for the honor.  Grand marshals picked for the event traditionally are individuals or groups whose actions and activities the Fiesta Bowl organization’s commitment to promoting economic growth, aiding charities and delivering innovative experiences.

Cooper, of course, is famous for his hard-rocking music and theatrical concerts, but he’s also the founder of Alice Cooper’s Solid Rock, a faith-based organization that provides a supportive creative sanctuary for Phoenix-area teenagers.

“It will be an honor to serve as Grand Marshal for this year’s Desert Financial Fiesta Bowl Parade…Riding on a float doesn’t sound like a hard job and I can’t wait to do so in my hometown,” says Cooper. “I appreciate the generosity of Fiesta Bowl Charities in helping Phoenix-area teenagers. It’s great when I see other organizations supporting similar organizations like our Solid Rock Teen Center to get the job done for members of our community.”

The Fiesta Bowl Parade marches through downtown Phoenix and features floats, giant balloons, marching bands, antique cars, local celebrities and more. Admission is free to the public, although tickets for premium and reserved seats are on sale now for $30 at FiestaBowl.org/parade.

The parade will be broadcast live on Arizona’s Family 3TV channel, and also will be viewable online and via the AZFamily app.

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