Spicy: Trailer debuts for director Eva Longoria’s Cheetos origin story ‘Flamin’ Hot’ Wednesday, May 10 by ABC NewsSearchlight Pictures has debuted the trailer to director Eva Longoria's Flamin' Hot, movie that tells the tale of Richard Montañez, the Frito Lay custodian who claims to have invented the Flamin' Hot Cheetos recipe "that disrupted the food industry and became a global pop culture phenomenon." While in... Read More.